Letters have disappeared ever since e-mail replaced the snail mails. Personal as well as professional communication is now preferred through e-mails. These days even contracts are also being signed in soft copy, which were conventionally always signed on paper. It is obvious then that the customers also prefer to communicate through emails- but the question is that are the enterprises ready? Do they have adequate e-mail support staff to communicate efficaciously?

Probably not in-house, and that is why off-shore email support services vendors are much in demand and enterprises want to outsource back-office services of e-mail and live chat support.

Let’s assume that an enterprise has a thousand customers. On any given day, 10% of them, about 100 persons, are likely to send an email to the company. The mail could be regarding a problem that they are facing with the product, or the email could be regarding an order of more services or products. Whatever the email may be about, it is important that to acknowledge and respond appropriately to each and every email.

And replying to hundred emails daily is no mean task. It requires dedicated and consistent effort. If replying is not regularly performed, then the nu-replied emails will pile up, which will adversely affect the health of relationship with the customers.

Besides replying, enterprise also needs to send e-mails to the list of clients which are like promotional offers, or newsletters. While sending out e-mails in bulk, you must ensure that they don’t land up in the spam section.Customers should be able to receive the emails in their inbox and be able to engage in a conversation.

Accomplishing all this requires professional email support. While any Tom, Dick and Harry can compose an e-mail and send it, but to write substance in that email requires intelligent professionals, like the ones we have at Call Center India!